For the third consecutive year, we are thrilled to announce that Lilli Jahilo is now available via online luxury retailer Moda Operandi, reaching out to fashion lovers across the globe. The trunk-show will be ongoing throughout the month of November.
The SS20 collection is inspired by a legendary artists from the designers’s homeland Estonia. Adamson-Eric was one of the most productive and versatile painters of his time during the first half of the 20th century.
The Art Museum of Estonia exclusively turned to Lilli Jahilo with a proposition to use his legacy as a source of inspiration for a fashion collection as part of the museum’s 100th anniversary. Going through the thousands of works in the archives it was the artist’s series of painted ceramics and nonfigurative paintings from 1960s that inspired Lilli the most. She brought these works alive as digital print on silk satin, cotton and light crepe by digitally manipulating and reshaping the original works of art. The hand-drawn sketches of stylised motifs and faces were turned into ribbon embellishment graphically depicting the artist’s unique vision.
The Spring/Summer collection is taking a turn towards a more casual path with denim and cotton seersucker dresses perfect as dailywear. Custom printed fabrics in ceramic blue and shades of yellow carry the signature feel of the collection, turned into wearable pieces of art that grow in value over time. Cowl necklines and silky kaftans are introduced this season with beach and loungewear in mind. Figure skimming silhouettes, pleats and midi hemlines continue their reign as the brand’s bestsellers.
The collection will be available at Lilli Jahilo online store from February 2020.
Moda Operandi is one of the world’s most well-known online retailers selling renown luxury fashion brands but also introducing emerging labels to the international fashion crowd. Their trunkshows offer the possibility to pre-order looks straight from the runway creating a new sustainable business model where brands only produce items that have been pre-ordered.
Maison Lilli Jahilo was founded in 2010 in Tallinn, Estonia, catering to clients around the world. Influencers and businesswomen such as Amal Clooney in the US to Shereen Mitwalli in Dubai to Isabella Löwengrip and Princess Sofia in Sweden have fallen for her elegant and intelligent designs.