September 30, 2025
From Tallinn to the World: How Lilli Jahilo is Redefining Luxury Fashion
Estonian designer Lilli Jahilo has built a global luxury brand from Tallinn by rejecting mass production, embracing made-to-order fashion, and connecting directly with clients in markets like Sweden and the US. This artcle by The Media Stack explores how her label balances authenticity, digital innovation, and international growth.
Read the full story here.