Story

The Lilli Jahilo brand represents a lifelong commitment to infusing the world with beauty and harmony.

Centered on empowering the modern woman, the brand's signature focus lies in meticulously crafted dresses. Drawing from her training at Chanel, Oslo National Academy of the Arts and the Estonian Academy of Arts, Lilli upholds exacting standards of quality on every step of the way, from design to fabric selection, employing the best in-house tailors.

Every dress, whether ready-to-wear or made-to-measure, is imbued with meticulous attention to detail, resulting in heirloom-quality pieces. Moreover, Lilli stresses the brand's dedication to responsible design and production, stating, "It's modern luxury that you can consume with a clear conscience." This epitomizes the finest principles of slow fashion.

Lilli Jahilo has been awarded with Epica Awards and Balticbest for #TheCannesDress campaign, Designer of the Year Award 'Golden Needle' handed over at Tallinn Fashion Week in 2016, Young Entrepreneur of the Year Award by the Swedish Business Awards and Estonian Academy of Arts Best Young Fashion Designer grand prix amongst others. She has been awarded with the Order of the White Star State Decoration by President Kersti Kaljulaid in 2021 for her work and commitment in the field.

Who we are

Lilli Jahilo founded her eponymous fashion label in 2010. What began as a made-to-measure atelier has since transformed into a prestigious luxury ready-to-wear brand, presenting collections at renowned fashion weeks and international events.

Originally established by Lilli and her mother, the marketing expert Marika, the company soon welcomed Lilli's cousin Tene, now a co-owner and the Director of Maison Lilli Jahilo. Operating as a family-run enterprise, it's the unique experiences, shared values, and unshakeable trust that form the strong foundation upon which the company thrives and expands.

Atelier

Each and every garment bearing the Lilli Jahilo label is meticulously handcrafted by dedicated artisans, deeply committed to their craft, preserving the time-honored traditions of couture garment construction and techniques.

The careful production process of garments, from inception to completion, spans several days to months. The precision of hand-cutting premium fabrics and the meticulous hand-sewing of final stitches yield impeccable results — a product distinguished by its inner beauty that's every bit as exquisite as its exterior.

The company's headquarters and production are based in the picturesque Estonian capital of Tallinn, serving clientele worldwide. We warmly invite you to explore Maison Lilli Jahilo, situated in the heart of Tallinn, available for visits by appointment, or to browse our online Maison.

Sustainability

Environmentally responsible production as well as local employment are self-evident for us. Each garment is meticulously crafted in-house or at our partner's production facilities by talented professionals who are ethically employed on an equal rights basis.

In the face of a global fashion industry known for excessive production and low-quality items, which take a toll on natural resources, we take a different approach. Each Lilli Jahilo dress is handcrafted upon demand from the finest materials with meticulous attention to detail, minimizing waste and environmental impact.

Our charmingly modern designs and premium-quality production ensure that Lilli Jahilo garments have an extended lifecycle, often becoming cherished heirloom pieces passed down through generations.

#LilliJahiloPreLoved initiative was launched in 2020 to extend the life cycle of Lilli Jahilo garments.

Projects & Grants

"Developing the operational mechanisms and processes of Ateljee Tallinn OÜ, modernizing the online consumer platform, marketing it internationally and increasing professional competences of the project team."

Ateljee Tallinn OÜ receives support from the Regional Development Fund of the European Union within the program "Development of the export capacity of companies operating in the fields of creative economy". The purpose of the project is to develop the operational mechanisms and processes of Ateljee Tallinn OÜ and to modernize the online consumer platform, market it internationally and increase the competencies of the project team. As a result of the project, one complete online shopping platform will be completed, which will digitize the services of the fashion house, consolidate and synchronize the entire customer base of the company and the evolving service and marketing processes. The amount of the grant is 74 940.00 EUR. The project activities took place from January 24, 2022 to October 31, 2023.

"Accelerating Lilli Jahilo brand's export activities"

Ateljee Tallinn OÜ receives funding from the Grant for Developing Export Capacity for Creative Entrepreneurship. The strategic goal of the project is to increase Lilli Jahilo brand awareness in export markets and to develop the competencies of the project team. As a result of the project the number of website visits increases by 50%, export sales make up 12% of revenue and brand awareness grows in three target markets. The amount of the grant is 49 658.70 EUR. The project activities take place from January 25, 2024, to January 24, 2026.