Lilli Jahilo 15 x Kaubamaja 65
Lilli Jahilo Celebrates 15 Years with Exclusive Kaubamaja Anniversary Collection
This year marks a double celebration: Lilli Jahilo’s 15th anniversary and Kaubamaja’s 65th! To commemorate this milestone, the legendary Estonian department store partnered with Lilli Jahilo to create a limited-edition capsule collection.
Get ready to experience a fresh take on Lilli Jahilo's signature style. The iconic bold brushstrokes and naive lines of "The Art Collection" are reimagined for a new generation on relaxed-fit tees, oversized sweatshirts, and – for the first time ever – adorable baby bodysuits. These perfectly complement Kaubamaja's newly renovated children's department in Tallinn. The color palette is effortlessly chic: a monochrome base of black, white, and grey, enlivened with pops of playful pink.
“We are thrilled to partner with Lilli Jahilo, a true icon of Estonian design,” says Britta Ratas, Kaubamaja's Marketing Director. “This collaboration perfectly captures the spirit of both our anniversaries – youthful boldness and the confidence to embrace individual style. A subtle orange detail subtly marks each piece as a part of this historic Kaubamaja collection.”
Lilli Jahilo shares her design inspiration: “I wanted to create something effortlessly cool and vibrant for this special occasion. The idea of organic cotton basics has been brewing for a while. My signature watercolor brushstrokes, first introduced eight years ago, are the heart of this collection – now translated into entirely new, fresh patterns. This collection celebrates comfort and unpretentious style, reflecting the current mood. The optimism and love woven into these designs offer a subtle nod to nature and to our shared home, planet Earth.”
The collection launch was a stylish affair at Kaubamaja’s Women’s Department, showcasing the complete range of tees, sweatshirts and baby bodys. Lilli Jahilo shared her creative vision and collaborative experience with guests. Johanna Eenma’s playful styling presented the anniversary pieces alongside Kaubamaja’s spring/summer collections, creating a vibrant and dynamic fashion experience.
Shop the exclusive Lilli Jahilo x Kaubamaja anniversary collection now at Tallinn and Tartu Kaubamaja locations, online at kaubamaja.ee and lillijahilo.com.
Book your exclusive visit to our showroom and discover a truly unique style experience. Explore the latest collections, enjoy personal styling advice, and place custom orders tailored just for you. Visit us today!
Photography by Andres Raudjalg.